John  (Joe) Serra, was born in Correggio (RE), Italy, in 1988, starting from friends and knowledge obtained since 2010 between Miami and Ibiza, he began organizing holidays, coming to boast very important customers in the world of fashion, entertainment and of sport, above all it becomes very well known in the world of football, starting to take care not only of holidays at 360 degrees, but also of the investments of many football players. The care in following the customer carefully, always trying to guarantee the best price, has paved the way for him thanks to word of mouth. Today, on the tenth season on the island, it is a point of reference, and JS Luxury Lifestyle is one of the best known concierge companies in Ibiza.